Lucozade have enlisted the help of UK rapstar Tinie Tempah, acclaimed drummer Travis Barker and boxer Katie Taylor [ Triple World Female Champion]for their short film the Wild One's. The short film is more of a mini-music video and seems to be tied in with their "YES campaign centred around the "YES" moments in life that make your heart beat faster. The sound of the advert is pretty good, there's some amazing drumming from Travis and it's shot in a gritty yet pretty fashion. Though I must say an appearance by Tinie Tempah on another campaign does leave the questions "is he being overused?" I mean he's already the poster boy for Blackberry. Anyway after watching the adverts I decided to have a gander at Lucozades facebook page, where you're treated to some more short video pieces with spotlights on Tinie, Katie and Travis individually.
There's also a game you can play, and the date [18/04/11] which is when the YES campaign kicks off from what I can make out. The only thing if you don't check out the individual shorts and are just greeted by the date in bold its a bit of a "Oh, is that it."rather than a "YES" moment.
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