Oh the glamourous life.....
Peroni Nastro Azzuro have released their Spring/Summer campaign into cinema's today, supported by print, outdoor and online campaigns. The ad features disgustingly beautiful, stylish Italians, frolicking in the summer sun [yadda yadda yadda]. There are bikinis, yachts, white teeth, silk panties, abs, lipstick, legs, sea-planes, heavily kohled eyes, seductive smiles, all filmed in a 'vintage-style' Bolex camera. Well.....um......wow.
I'm not sure if this is trying to off-set the recent crazed, drunken impression of pseudo-Italians that you get from Jersey Shore [can I just say I love that shit], but I think it's a bit OTT. A bit. Just a bit.
Not gonna lie, it's nice to look at, but I feel terribly depressed and lame after watching it... I almost feel like I'm not quite good enough to drink Peroni. Bullshit.
Take a watch below; you'll either find yourself craving the Italian way and thirsting over a nice cold bottle of Peroni, or wanting to hide away in a hole, drinking White-Lightning from the 2-litre bottle, whilst you dream of better times [mainly tanned, lithe and beautiful times].
Like Steve Tyler once famously said, 'nothing tastes as good as skinny feels'. Apparently, it tastes something like Peroni.
If Carlsberg made beer adverts [oh wait...], it wouldn't look like this.
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