Hopefully it's not really #1 and our blog often proves why you need to do consumer research... still, hearing about this on the radio over the weekend, I couldn't help think "yea, should've done some research there folks..." 'cos surely, bringing out a curry product range in 2003 based on the Punjabi name for 'arse' wasn't the greatest idea by Sharwoods.... Here's the Guardian's take on it, eeek etc....
So confident was Sharwoods that its new Bundh sauces would be a hit that it backed the launch with a huge £6m television advertising campaign created by Labour's advertising agency, TBWA.
What it failed to foresee was that "bundh" in Punjabi has an altogether less savoury meaning - the nearest English translation being, to put it bluntly, "arse".
After the advertising campaign launched, Sharwoods owner Centura Foods began to get calls from Punjabi speakers pointing out their gaffe.
But the company is sticking by its name, insisting it was "inspired by a traditional northern Indian 'closed pot' method of cooking which creates a deliciously rich, full of flavour dish of tender meat".
And in case you missed it the first time, yea, £6m.
Christ.
Pseudo.
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