Beck's Art Crawl : London

Beck's are celebrating 25 years of their iconic art labels by showcasing eight of their favourite labels in bars and pubs in East London.

I borrowed this photo from [here]...

Since 1874, when Beck's broke away from the standard brown bottle, they have celebrated independent thinking and continue to do so through their art labels, designed by the likes of Gilbert & George, Rachel Whiteread, and more recently, Ladyhawke and Pheonix.

Beck's will be displaying their chosen eight art labels in such bars as The Griffin, The Old Blue Last, The Owl and The Pussycat and more, shown by the map below.

Art Crawl LIVE will offer 100 pre-registered users to take part in a themed photographic event. Participants will be given cameras to use London as their backdrop to shoot and create a new art label. Submissions will be judged with the winning team receiving a limited edition print of their chosen art label.

...and this one from [here]

The Art Crawl will be on display between 11th and 28th April, with Art Crawl LIVE happening on the 16th April. Go to Beck's Facebook page for more information.