Vans latest video in the Pass The Bucket series profiles BMX rider and three time US gold medalist Stephen Murray. Almost four years ago, during the BMX Dirt Finals of the Dew Actions Sport Tour in Baltimore, Murray attempted a double backflip which ended up going horribly wrong (the crash was quoted as being "one of the worst crashes seen in BMX"), paralyzing him from the neck down and instantly ending the career of this incredibly talented 27-year-old. Pass The Bucket looks at Murray's now drastically altered life, and the inspirational outlook he still has on the world, its a really touching video and is executed very well.
Pass The Bucket - Stephen Murray from Off The Wall TV on Vimeo.
Vans have done well on this one, its really interesting for a brand rooted in action sports to profile someone who may be an example of the negatives of such sporting activities but manage to portray them as a hero and an example of strength and self belief. Nice
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