Emma claims she does People Tree because she believes in fair trade and organic clothing. However you never see in her any of it. In fact she pushes more high end products with Burberry, Chanel and Calvin Kline. She pushes their hand bags, sun glasses and other accessories. She makes more money for them than she does People Tree. Is this not being counterproductive to a stated cause that you believe so strongly about?
I can give her the movie premiere because that’s a moment where everyone is wearing their Sunday best. Anything else to me is bordering hypocritical. You never see her in any People Tree at any other events. She wears high end to Television interviews and wears them in her magazine photo-shoots. There is not one candid photo of her out and about anywhere while wearing a brand she says she believes in. You see her modeling them though.
In her varied interviews on television and in the many magazines she never talks about People Tree like she does about how much money she has, college, how hard it is for her to date and how hard it is to be famous. Not once does she wear these clothes at least a few times to create buzz to help the cause. She knows her photograph will be taken. She won best dressed female Brit in 2010 and just recently won an Elle fashion icon award. None was because of far trade.
When celebrities get big they sometimes attach themselves to causes. Some do it because they want to while others do it because of public relations. For example Elvis Pressley of all people was on the United States drug taskforce. I can’t help to think that Emma’s affiliation with People Tree is not because she cares. If she cared she’d be more of an ambassador by doing what I’m suggesting. All this does it make her look good and adds onto this fake image.
From snitchseeker.com (From Dailymail) Jan 1st 2010. What is your favourite part of the collection? "I would wear all the clothes, which are made in Bangladesh, India and Nepal, and there is also some amazing jewellery – especially a necklace made from recycled sweet wrappers, which is made in Bangladesh. It comes in a box also made of sweet wrappers. Brilliant! (This was in jan 2010 and by the end of the year she was named best dressed female Brit)
But do you think it is possible to enjoy high-street fashion and also support fair trade? "It’s important to differentiate between fast fashion, which is made very quickly for a very small price, and fair-trade fashion. So if you buy a T-shirt for £2, you just have to do the maths and work out how much the person who made it is being paid." (You can't have it both ways. Either you are for fair trade or not)
How realistic is it that the Primark generation will buy into this range and concept? "It sounds like a cliché, but we are the future. The earth is ours and will be our children’s, and I think that more than any other generation we are aware of environmental and humanitarian issues. That’s why it’s so great that People Tree is doing something aimed at people of my age – because we do care and we will buy with a conscience. I hope that more companies will follow People Tree’s example." (I'll remember this everytime I see her is leather or fur from Burberry or any other high end clothing line)
WHAT IS PEOPLE TREE?
From peopletree.co.uk. "For every beautiful garment People Tree makes, there's an equally beautiful change happening somewhere in the world. We like to think of it in terms of our little shoots-and-roots motif. We provide you with exclusive fashion - the shoots - while at the same time we work deep down through the roots, improving the lives and environment of the artisans and farmers in developing countries who work to produce it. It's Fair Trade throughout. Simple.
In order to ensure People Tree fashion meets the Fair Trade principles set out by WFTO (World Fair Trade Organisation), we work closely with 50 Fair Trade groups in 15 countries. That way, we can bring benefits to people and the planet at as many steps of the production process as possible – growing cotton, weaving, dyeing, embroidery, stitching etc. – helping alleviate poverty in the world's most marginalised communities.
We also work hard to ensure that we pioneer ecologically sound methods of production and minimise environmental impact. Not only is most of our cotton certified organic and Fairtrade, all our clothes are dyed using safe and natural dyes. And we source as many products as we can locally, choosing natural and recycled products over toxic, synthetic and non-biodegradable materials.
All our designers – both in the UK and Japan – know how to work within this set-up, which means we can produce garments that are beautiful, as well as caring. So, our collections are all the more special because they make imaginative use of local skills (handwoven fabrics, hand screen printing and hand embroidery are used a great deal), which creates as much employment as possible in areas that really need it."
From pastemagazine.com July 14th 2009 Paste Magazine interview "I’m also very interested in fashion, and in modeling, which I enjoy. I enjoy photo shoots, because there it seems that the cameramen (or camerawomen) look at me very differently."
From iheartwatson.net (from emmawatson.com) “I want to congratulate People Tree on this new range and really hope people continue to buy these clothes and to support their great work in the promotion of Fair Trade.”
I think this is another outlet for Emma to get her photo taken. She's a consultant getting experience on the other end of the camera with decisions and designing. Don't be surprised if one day Emma has her own high end fashion line. It's good PR right now. That's all this is because she does nothing but put her name on it and only talks about it when a line comes out She pushes product placement for high end clothing. She could do the same for People Tree but she does not.
From sugarcoveredquills.org/ Nov 2010 (Interview with woman's wear daily. Notice what she's wearing) "Perched delicately on a sofa sipping orange juice and wearing a tweedy Chanel jacket and elaborate necklace, skinny All Saints jeans and an impish smile, Watson looks more like the eager Brown University sophomore she is — albeit better dressed than most — than a girl confronting cinematic Armageddon. Watson credits her uniform-wearing cinematic incarnation with her current fashion-plate status, a journey that began with donning Chanel Couture for premieres at age 17 and continues to this day with her support of designers from Proenza Schouler to Christopher Kane, her appearances in a Burberry ad campaign and even an ethical fashion line she designs for People Tree."
From iheartwatson.net (Interview mag April 2009) “I don’t really buy designer stuff. I have a few nice things, but I don’t really have the occasion to wear couture too often. When I’m in a situation where I do need to dress up, I’m typically lent something—which means I have to give it back at midnight, like Cinderella.”
She sums it up right here for a March 2011 REMIX MAGAZINE interview “It may sound crazy, but it never really occurred to me that people would care about what I was wearing. It really didn’t. It only hit home with the last film, but now I’m increasingly aware that people really care about what I put on my body. Although I find that a little strange, it’s made me realize that when I’m in the public eye it’s important how I dress because that’s how I’m presenting myself to the world.”
I cant post everything showing her not pushing fair trade on the streets. Here are just examples of what she usually wears on a daily basis. You can always google this for yourself and see all the high end clothing she sports. Once again she knows she'll be photographed and she knows what she wears is talked about. I say why not due product placements with People Fair and organic clothing to "Make this difference" she claims she wants to make?
From iheartwatson.net (people tree interview 2010) “Having seen the slums in Dhaka and the conditions in which these people live and work to produce ‘fast fashion’, I would say to those people that this is not the way we should be making clothes in the modern world. These workers have no rights and work every hour of the day just to feed their families. Fair Trade gives families the option to stay together, rather than one or both parents having to move to cities, and they are paid a fair wage. It empowers people and doesn’t take away their dignity.”
Like so many other things what she says does nto equal to what she does. From iheartwatson.net August 2010 (from emmawatson.com) “I don’t know how to impress upon people the importance of Fair Trade. It is so hard to get people to care and to realise what a huge difference Fair Trade can make to someone’s life. If, when buying an item, whatever it may be, people have the choice to buy Fair Trade or non Fair Trade, they should buy the Fair Trade item. It really does make all the difference – the contrast between Swallows and the slums in Dhaka is testimony to that.”
From iheartwatson.net (people tree interview 2010) “You should buy it because it’s fabulous, colourful, comfy, and summery and everything you could want in your summer wardrobe. And it’s not made using nasty chemicals, it’s not going to damage the environment and it’s not going to make anyone sick or ill. And it’s Fair Trade so you are actively helping someone who is living in poor conditions; by buying these clothes you are changing someone’s life. It’s a really feel good thing to wear. You can feel good about yourself when you wear it as you will look great and be changing lives.”
Update June 2011, From dailyrecord.co.uk June 16th, 2011 Her fashion sense has helped her to become the face of Burberry, whose sales have boomed since. She said: "It's a huge compliment. It's amazing. I'm really surprised, to be honest." Emma has also become a designer in her own right, with her own range for fair trade fashion manufacturers. She added: "I love fashion and there are two more collections to come out"
UPDATE JULY 7TH, 2011, From thisislondon.co.uk July 2011, "As for her status as a style icon, she has no further ambitions to design fashion (she helped create a collection for ethical label People Tree last year) but may continue to model. The Burberry shoot was liberating because "it let people see me as something other than Hermione".
I can give her the movie premiere because that’s a moment where everyone is wearing their Sunday best. Anything else to me is bordering hypocritical. You never see her in any People Tree at any other events. She wears high end to Television interviews and wears them in her magazine photo-shoots. There is not one candid photo of her out and about anywhere while wearing a brand she says she believes in. You see her modeling them though.
In her varied interviews on television and in the many magazines she never talks about People Tree like she does about how much money she has, college, how hard it is for her to date and how hard it is to be famous. Not once does she wear these clothes at least a few times to create buzz to help the cause. She knows her photograph will be taken. She won best dressed female Brit in 2010 and just recently won an Elle fashion icon award. None was because of far trade.
When celebrities get big they sometimes attach themselves to causes. Some do it because they want to while others do it because of public relations. For example Elvis Pressley of all people was on the United States drug taskforce. I can’t help to think that Emma’s affiliation with People Tree is not because she cares. If she cared she’d be more of an ambassador by doing what I’m suggesting. All this does it make her look good and adds onto this fake image.
From snitchseeker.com (From Dailymail) Jan 1st 2010. What is your favourite part of the collection? "I would wear all the clothes, which are made in Bangladesh, India and Nepal, and there is also some amazing jewellery – especially a necklace made from recycled sweet wrappers, which is made in Bangladesh. It comes in a box also made of sweet wrappers. Brilliant! (This was in jan 2010 and by the end of the year she was named best dressed female Brit)
But do you think it is possible to enjoy high-street fashion and also support fair trade? "It’s important to differentiate between fast fashion, which is made very quickly for a very small price, and fair-trade fashion. So if you buy a T-shirt for £2, you just have to do the maths and work out how much the person who made it is being paid." (You can't have it both ways. Either you are for fair trade or not)
How realistic is it that the Primark generation will buy into this range and concept? "It sounds like a cliché, but we are the future. The earth is ours and will be our children’s, and I think that more than any other generation we are aware of environmental and humanitarian issues. That’s why it’s so great that People Tree is doing something aimed at people of my age – because we do care and we will buy with a conscience. I hope that more companies will follow People Tree’s example." (I'll remember this everytime I see her is leather or fur from Burberry or any other high end clothing line)
WHAT IS PEOPLE TREE?
From peopletree.co.uk. "For every beautiful garment People Tree makes, there's an equally beautiful change happening somewhere in the world. We like to think of it in terms of our little shoots-and-roots motif. We provide you with exclusive fashion - the shoots - while at the same time we work deep down through the roots, improving the lives and environment of the artisans and farmers in developing countries who work to produce it. It's Fair Trade throughout. Simple.
In order to ensure People Tree fashion meets the Fair Trade principles set out by WFTO (World Fair Trade Organisation), we work closely with 50 Fair Trade groups in 15 countries. That way, we can bring benefits to people and the planet at as many steps of the production process as possible – growing cotton, weaving, dyeing, embroidery, stitching etc. – helping alleviate poverty in the world's most marginalised communities.
We also work hard to ensure that we pioneer ecologically sound methods of production and minimise environmental impact. Not only is most of our cotton certified organic and Fairtrade, all our clothes are dyed using safe and natural dyes. And we source as many products as we can locally, choosing natural and recycled products over toxic, synthetic and non-biodegradable materials.
All our designers – both in the UK and Japan – know how to work within this set-up, which means we can produce garments that are beautiful, as well as caring. So, our collections are all the more special because they make imaginative use of local skills (handwoven fabrics, hand screen printing and hand embroidery are used a great deal), which creates as much employment as possible in areas that really need it."
From pastemagazine.com July 14th 2009 Paste Magazine interview "I’m also very interested in fashion, and in modeling, which I enjoy. I enjoy photo shoots, because there it seems that the cameramen (or camerawomen) look at me very differently."
From iheartwatson.net (from emmawatson.com) “I want to congratulate People Tree on this new range and really hope people continue to buy these clothes and to support their great work in the promotion of Fair Trade.”
I think this is another outlet for Emma to get her photo taken. She's a consultant getting experience on the other end of the camera with decisions and designing. Don't be surprised if one day Emma has her own high end fashion line. It's good PR right now. That's all this is because she does nothing but put her name on it and only talks about it when a line comes out She pushes product placement for high end clothing. She could do the same for People Tree but she does not.
From sugarcoveredquills.org/ Nov 2010 (Interview with woman's wear daily. Notice what she's wearing) "Perched delicately on a sofa sipping orange juice and wearing a tweedy Chanel jacket and elaborate necklace, skinny All Saints jeans and an impish smile, Watson looks more like the eager Brown University sophomore she is — albeit better dressed than most — than a girl confronting cinematic Armageddon. Watson credits her uniform-wearing cinematic incarnation with her current fashion-plate status, a journey that began with donning Chanel Couture for premieres at age 17 and continues to this day with her support of designers from Proenza Schouler to Christopher Kane, her appearances in a Burberry ad campaign and even an ethical fashion line she designs for People Tree."
From iheartwatson.net (Interview mag April 2009) “I don’t really buy designer stuff. I have a few nice things, but I don’t really have the occasion to wear couture too often. When I’m in a situation where I do need to dress up, I’m typically lent something—which means I have to give it back at midnight, like Cinderella.”
She sums it up right here for a March 2011 REMIX MAGAZINE interview “It may sound crazy, but it never really occurred to me that people would care about what I was wearing. It really didn’t. It only hit home with the last film, but now I’m increasingly aware that people really care about what I put on my body. Although I find that a little strange, it’s made me realize that when I’m in the public eye it’s important how I dress because that’s how I’m presenting myself to the world.”
I cant post everything showing her not pushing fair trade on the streets. Here are just examples of what she usually wears on a daily basis. You can always google this for yourself and see all the high end clothing she sports. Once again she knows she'll be photographed and she knows what she wears is talked about. I say why not due product placements with People Fair and organic clothing to "Make this difference" she claims she wants to make?
From iheartwatson.net (people tree interview 2010) “Having seen the slums in Dhaka and the conditions in which these people live and work to produce ‘fast fashion’, I would say to those people that this is not the way we should be making clothes in the modern world. These workers have no rights and work every hour of the day just to feed their families. Fair Trade gives families the option to stay together, rather than one or both parents having to move to cities, and they are paid a fair wage. It empowers people and doesn’t take away their dignity.”
Like so many other things what she says does nto equal to what she does. From iheartwatson.net August 2010 (from emmawatson.com) “I don’t know how to impress upon people the importance of Fair Trade. It is so hard to get people to care and to realise what a huge difference Fair Trade can make to someone’s life. If, when buying an item, whatever it may be, people have the choice to buy Fair Trade or non Fair Trade, they should buy the Fair Trade item. It really does make all the difference – the contrast between Swallows and the slums in Dhaka is testimony to that.”
From iheartwatson.net (people tree interview 2010) “You should buy it because it’s fabulous, colourful, comfy, and summery and everything you could want in your summer wardrobe. And it’s not made using nasty chemicals, it’s not going to damage the environment and it’s not going to make anyone sick or ill. And it’s Fair Trade so you are actively helping someone who is living in poor conditions; by buying these clothes you are changing someone’s life. It’s a really feel good thing to wear. You can feel good about yourself when you wear it as you will look great and be changing lives.”
Update June 2011, From dailyrecord.co.uk June 16th, 2011 Her fashion sense has helped her to become the face of Burberry, whose sales have boomed since. She said: "It's a huge compliment. It's amazing. I'm really surprised, to be honest." Emma has also become a designer in her own right, with her own range for fair trade fashion manufacturers. She added: "I love fashion and there are two more collections to come out"
UPDATE JULY 7TH, 2011, From thisislondon.co.uk July 2011, "As for her status as a style icon, she has no further ambitions to design fashion (she helped create a collection for ethical label People Tree last year) but may continue to model. The Burberry shoot was liberating because "it let people see me as something other than Hermione".
UPDATE JULY 24TH, 2011, From dailymail.co.uk July 23rd, 2011, "Harry Potter actress Emma Watson has proved a hit in front of the camera by modelling for Burberry, but now she wants to show off her skills as a fashion designer. The 21-year-old, who also plans to continue her studies at Oxford after cutting short her time at Brown University in America, has been taking fabric-cutting, design and sewing classes, I'm told. 'Emma wants to challenge herself creatively. 'She's obsessed with art at the moment,' says a mole. 'She's already designed a line of T-shirts and wants to expand her skills to create bespoke evening wear. 'She looks up to designers such as Georgina Chapman and Sarah Burton.'She has also been studying the work of Joan Miro to inspire her."
UPDATE, From ryanseacrest.com July 27th, 2011, "Ken Baker, E!’s Executive News Editor, addresses rumors that Emma Watson is leaving acting to pursue a new passion. What we know for sure is that Emma, on the heels of her last success with the final Harry Potter films, is looking to add fashion designer to her resume. How cool! This pretty starlet has already been a model for top designer Burberry and is always looking fabulous at the Harry Potter premieres. With her experience and awesome sense of style, we think she’s totally cut out for the job! Emma hasn’t decided to pursue this interest on a random whim. The ever stylish college student has been taking design classes at Brown University. She has been seen in sewing classes and is said to be “obsessed with fashion.” But don’t worry Potter-heads. This doesn’t mean that Emma is leaving acting. Rumor has it that the actress already has two post-Potter movies in the works!
No comments:
Post a Comment