To be Young...in China

There are roughly 300 Million people under the age of 30 living in China, many if which were born under the 'One-Child policy'. The guys at Enovate, who seek to 'go beyond research to tell the stories and help you relate to the 300 million most important consumers in China', have made an interesting video about Chinese youth culture.

We All Want To Be Young in China from enovate on Vimeo.